WHAT WOULD YOU LIKE YOUR PEOPLE TO LEAVE WITH?
Trust. Standards. Performance. Keynotes and workshops tailored to your brief and delivered to corporate audiences globally.
Clients
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SEE MATT IN THE ROOM.
Matt's showreel is updated regularly. For a speaker-specific clip or a recording from a recentengagement, contact the team directly.
WHAT WOULD YOU LIKE YOUR PEOPLE TO LEAVE WITH?
THE BUSINESS TRUST
The framework was built over 15 years running a Senior Executive career and a world-class athletic career simultaneously. Then proven on a 50-foot wave at Nazaré and in 100-foot freedives on a single breath, blind. The kind of environments where getting trust wrong doesn't cost a client. It costs a life. As a Board Chair, Senior Executive, and cycling Paralympian, Matt has lived every level of trust organisations need to build.
THE CAN MINDSET
Organisations under pressure face restructures, market shifts, aggressive targets, and change fatigue. They need people who can reframe what's possible before they're asked to chase it. Not optimism. Not a pep talk. A framework built by a four-time Surfing World Champion and cycling Paralympian who was told at five he'd never get an education, play sport, or hold a decent job, and spent 15 years proving every one of those sentences wrong.
THE BUSINESS TRUST
Most organisations have trust on the values wall. Fewer have it in the room where it matters. The cost is paid in client retention, team culture, and commercial margin. Matt's five pillars of trust, Self, Team, Partner, Leadership, Customer, are applied directly to your organisation. You leave with a Traffic Light Report and a plan your leadership team actually uses.
THE HARD STANDARDS
At thirty, Matt realised he wasn't meeting his own standards. What followed was a complete rebuild. One that produced a World Champion cyclist, a Heavy Water Award winning big wave surfer, and a Board Chair. This workshop helps your leadership team identify the standards that matter most, double down on the ones driving results, and build the accountability to hold them.
THE FRAMEWORK BEHIND ALL OF IT
TRUST
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STANDARDS
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CONSISTENCY
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TIME
Every engagement is built on the same framework. Developed across 15 years of parallel elite careers. Pressure-tested on 50-foot waves at Nazaré and in 100-foot freedives on a single breath, where getting trust wrong has real consequences. The keynotes introduce the framework. The workshops install it.
RESULTS ACROSS EVERY INDUSTRY.
Matt Formston is an absolute force. A true legend who constantly keeps the rest of us 'able-bodied' athletes honest. He is living proof that limits are rarely real — they are just stories waiting to be rewritten. Why Not? is raw, honest, and deeply inspiring. But what I love most is that it is practical. No fluff, no shortcuts, just the work. Matt does not just challenge what is possible — he shows you how to get there. His mindset is simple, powerful, and contagious: why not? This book will move you, shake you, and call you forward.
I felt privileged speaking to Matt and hearing about his story and his thrill for big waves. But what stood out most was his empathy — not just talking about it but actually living it, and the way he owns what he has built despite the challenges. It makes you take a hard look at yourself. Matt is a seriously cool guy. Being around him made me more grateful and pushed me to want to be better.
Invictus means unconquered. When we asked Matt to become an ambassador, it was because his story embodies exactly that — not the absence of adversity, but the refusal to be defined by it. Why Not? captures something we see in our Invictus community every day: that the standards you hold yourself to, especially when no one is watching, are the foundation everything else is built on. Matt does not just inspire. He gives you a framework. And for leaders building teams that need to perform under pressure, trust under pressure, and grow under pressure, that framework is genuinely valuable. Why Not? is the book I will be recommending to my network.
BUYING FOR YOUR LEADERSHIP TEAM?
Why Not? is built for leadership teams reading together. The eight Hard Standards land harder when a team works through them in parallel — same book, same week, same conversation. Bulk orders available for executive teams, leadership cohorts, board offsites, and corporate book clubs.
EVERYTHING YOU NEED TO KNOW.
Keynotes run between 45 and 90 minutes depending on the event format and whether a Q&A is included. Workshops run as a half-day or full-day session. Matt works with you and your event team before every engagement to confirm the right format for your audience and agenda.
Yes. Every engagement is tailored to the brief. Matt works directly with the client before each event to understand the audience, the theme, and the outcomes they're looking for. The framework is consistent. The way it lands in the room is specific to your people.
Yes. Matt has delivered keynotes to audiences across Australia, the Asia Pacific, and globally in virtual and hybrid formats. The physical leadership exercises that make his sessions memorable can be adapted for virtual delivery.
The Traffic Light Report is the output of Matt's workshop. Before the session, participants complete a short assessment across Matt's five pillars of trust or eight hard standards. The report maps where the organisation is strong, where attention is needed, and where something is broken. Green, orange, red. It gives leadership teams a concrete baseline to act on and a business case to take upstairs.
Use the enquiry form below or email info@mattformston.com directly. Matt's team responds to all enquiries within 24 hours on business days. For bureau enquiries, contact details are the same.
Yes. Matt works with bureaus across Australia and internationally. If you are a bureau agent with a client brief, use the enquiry form below and note that you are representing a bureau. Matt's team will respond directly.